Robin da Hood – right or wrong?

This ad campaign is great. It is quirky and makes a refreshing change from the usual mobile phone jargon about caps, bonus plans, coverage and extra credit.   It delivers its message in a cheeky, tongue-in-cheek manner, something you would expect from Virgin.

Utilising a combination of traditional media (TV, radio and outdoor advertising), social mediums (the campaign microsite, Facebook, You Tube and Twitter) and a combination of experiential marketing through its sponsorship of the hugely popular Splendour in the Grass, VMA has ensured it has not only reached the masses but also targeted its market – Gen X, Y, the “twixters” and “tweens” and the ‘young at heart’) with its ‘Robin da Hood’ campaign.