Using it’s microsite www.robindahood.com.au, VMA can focus on the product and deliver targeted messages on the telco’s new mobile plans. With new ‘Fair Go Plans’ offering free voicemail, unlimited talk to text, credit rollover and better coverage, VMA is targeting the ‘young at heart’, more budget-conscious, social users.
The microsite features humorous images and video clips and colloquial words commonly used by young Australians (such as “peeps” and Robin “da” Hood), which the target audience will identify with and be attracted to. VMA could be seen as a cheeky brand personality and the light-hearted parody of Robin Hood stealing from the rich and giving to the poor communicates this well.
The microsite also allows users to buy online and go to the VMA website for further information, providing a useful sales tool for the product.
No comments:
Post a Comment